Els propietaris de petites empreses poden veure un augment dels beneficis a mesura que s'acosta la temporada de vacances. Però hi ha un augment de l'estrès que ve amb això. Ja sigui que tingueu un negoci d'eCommerce, un proveïdor de solucions d'alta tecnologia o algun altre tipus d'empresa, hi ha moltes tasques addicionals que acompanyen aquesta època de l'any.
A continuació es mostra una llista de tàctiques i consells sobre com tenir una temporada de vacances sense estrès, mentre que els nivells d'estrès són baixos per al vostre equip també.
$config[code] not foundUtilitzeu Google Trends per preveure temps ocupats
Un dels passos més importants per crear una temporada de vacances sense estrès és començar a planificar-lo aviat. Per a empreses de comerç electrònic, per exemple, és possible utilitzar eines en línia per predir quan és probable que les coses estiguin més ocupades. Una eina anomenada Google Trends us permet veure quan normalment la gent comença a cercar regals de vacances en línia i us dóna una idea millor de quan haureu de començar a planificar les vostres campanyes de màrqueting en línia i altres activitats.Create a list of things you need to accomplish leading up to and during the holiday season based on some of these trends.
So how early should you start planning? Well, last year, Google Trends showed people starting to search for "Christmas Gift Idees" starting in August, reports eCommerce University. It 's also important to make noti of all the important holidays and major shopping events in your màrqueting plans, including Black Friday and Cyber Monday.
Pla Time Off to Avoid Burnout
An American Express survey finds the number of small business owners willing to take a vacation from their business is dropping. Only 49 percent of small business owners planned ve ni a full week of vacation in 2013. And that 's de ve ni less than the 54 percent who did so in 2012.
In many cases, this was probably because, during the summer at least, small business owners did not want to miss any of the business trickling in. It 's been a Challenging economy so it' s easy to understand how small business owners sometimes do not feel they can afford to take a week away.
But knowing the holiday season will almost certainly be busy anyway, there 's no s'excusi not to get away before the rush really gets started.
Refusing to do so can risk your business in another way. If you become burned out during the busiest time of the year for your business, you are likely to loose more money in the long run then you will by taking a much needed break.
Hire Some Extra Help to Avoid Burning Out Your Team
You'r not the only one who will need a break from time to time during the busy holiday season. There are several ways you can try to protect your team from being burned out during the holiday months. Enforcing some off work time and trying to keep your staff from serveis de terra emails while out of the office or from taking their technology home to work are all Possibilities, reports The Washington Post.
But remember small teams especially are likely to take their work home regularly in a simple attempt to keep up. And with the holidays coming you will be busier than usual. One solution might be to hire some extra help during the holiday season. That way you can get done with what you need to without straining your staff to the breaking point. And over the course of a long holiday season, that can make a huge difference in employee productivity and thus in your success.
Get Holiday Gift Giving Done Early
Though many of the Demands that may menja your way during the holiday season are unpredictable, one, at least, is not. Many businesses send gifts to their clients, customers, and employees. So before the end of the year rolls around, you should think about who you need to send gifts to and when. Also take time to consider business gift giving etiquette ahead of time so you will not need to deal with these issues during the holiday season.
Take Time to Celebrate
Finally, do not forget to give yourself and your team some time to celebrate after making it through another Challenging holiday season. You do not have to put a lot of time and energy into planning an elaborate party, especially if you do not have a lot of time or money to spare. But you and your team both deserve a reward for making it through the holidays successfully.
Be sure to set a time aside that you and your employees can look forward to. You'll also want to pla some time for both you and your team to recharge and get back to normal before getting back to work following the holiday crunch.
Stress Photo via Shutterstock
